Whether it’s a cut of prime steak, a glass of award-winning wine, a performance at the Blue Light Live, or a tour of 49 ranching structures, Lubbock, Texas, impresses nearly 6 million visitors each year as a destination that blends history and heritage with modern-day luxuries.     

For foodie lovers, Lubbock serves up mouthwatering dishes and an impressive list of cocktails. Known for the traditional chicken-fried steak and the famous Chilton, the city also serves unique menus of Latin-American cuisine and Spanish tapas. The tapas are found at La Diosa Cellars with a menu consisting of Albondigas de Madrid and homemade sangria. At The West Table Kitchen and Bar, Chef Cameron West delivers locally-sourced dishes and an impressive wine list. Another popular spot is La Sirena serving up poblano fries, a tenderloin filet accompanied by a green chile rellano and Blood Orange Margaritas. 

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Home to wine country, the High Plains grows 90 percent of Texas wine grapes. With a dry, arid climate, the region is friendly to Spanish, French and Italian varietals. Walk through vineyards and sample wine from six area wineries boasting bottles of Montepulciano, Tempranillo, Albarino and Roussanne.

For music fans, visitors can see a tribute show at the Cactus Theater, a headliner at the United Supermarkets Arena and pay homage to Buddy Holly at the Center, which is dedicated to his life and music.  

Experience the Old West on a tour at the National Ranching Heritage Center, the American Windmill Museum and the Bayer Museum of Agriculture or reserve the venue for a gathering. Texas Tech University also offers numerous meeting spaces for groups such as the McKenzie-Merket Alumni Center and Jones AT&T Stadium. 

With 5,700 hotel rooms and nearly 1,000 restaurants, Lubbock is ready to welcome you and show your group the best of West Texas hospitality. 

For more information please visit VisitLubbock.org.